So I subscribed to Penguin Random House’s mailing list a while ago, and it gives you updates on different programs and upcoming releases. It also sends different surveys on product marketing ideas. In the most recent email was information about #ProjectReadathon.
#ProjectReadathon is a week long promotion that donates money for every excerpt you read from a Penguin Random House book. However, only certain excerpts qualify. For every minute you read Penguin Random House donates a book to Save the Children. The excerpts that qualify can be found here: #ProjectReadathon. The promotion ends on April 23rd, which is also UNESCO’s World Book Day. So go add to your To Read list for charity!